The Water In Which We Swim

In this video, Matt Zeigler talks with Ben Hunt and Rusty Guinn of Epsilon Theory about how governments, corporations, and media use language to shape public perception and consent. They explore how narratives create their own reality, how “semantic signatures” can quantify storytelling power, and how investors can build narrative awareness as a form of defense. The conversation connects history, data, and psychology to explain how stories influence both policy and markets.