Short, insightful notes to connect our research with the latest headlines.
Digests that synthesize our storyboards to highlight the most impactful global news and content.
Our exclusive technology allows you to See Through Stories by showing you the biggest narratives right now.
Exclusive recordings of Epsilon Theory Office Hours meetings and live presentations.

By Matt Zeigler
|May 13, 2026
When Naomi Win talks about how language both connects and divides us, Nancy Burger sees a deeper truth. The real work isn't understanding what words mean to someone else, so much as understanding what stories you've written about the person you're talking to and whether those stories are even true in the first place. From there, everything changes, including how we and our relationships grow.

By Matt Zeigler
|May 6, 2026
The conversation moved from commodities to goods to services to experiences. But what comes next? Joe Pine has spent decades mapping the progression of economic value. Shannon Staton has intuited building it. When they finally meet, they discover they're both after the same thing: how to design transformations.

By Matt Zeigler
|April 28, 2026
What if the way you listen to live music is the same curiosity that drives how you analyze markets? Tony Greer has evolved to be a practitioner of both. In this conversation with Tony, built off a clip from a prior conversation with Morgan Ranstrom and Kris Abdelmessih, he unpacks how those specific nights shaped the lens through which he sees everything else.

By Matt Zeigler
|April 21, 2026
What makes a character so vivid that they're fascinating because they never change? Dylan O'Sullivan examines a clip from Mike Perry and Aaron Gwyn exploring the difference between flat and round characters, and why the most interesting stories need both. There's an eternal truth in knowing constancy itself can be compelling.













