Admiring the Problem

Rusty Guinn

March 20, 2019·0 comments·Politics

Theranos spent two hours debating the name of a cloud. The Electoral College will dominate political discourse for 18 months and change nothing. A wealth management firm discovers its smartest people spend years describing the same problems without solving them. What's happening is not failure to innovate. It's something more profitable: the systematic admiration of problems that everyone involved knows cannot be solved.

• Organizations develop elaborate expertise about permanent problems. They hire consultants, convene meetings, and devote resources to understanding every angle of something that cannot be fixed. The effort itself becomes the product.

• Both sides deploy the same unsolvable problem as a political weapon. The Electoral College is presented as something that urgently needs solving. Everyone knows the constitutional math makes it impossible. The narrative works anyway.

• When admiring a problem becomes profitable, the incentive structure flips. A person or institution benefits more from continually redefining the problem than from solving it. The problem becomes self-perpetuating.

• Expertise in describing an unsolvable problem gets mistaken for progress. Knowing everything about why something is broken is not the same as moving toward fixing it. The first feels productive. Only one actually is.

• The hardest question is distinguishing between visionaries taking impossible shots and rent-seekers manufacturing perpetual crisis. Both look similar from the outside. Both require sustained attention and resources. Only one leads somewhere.

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