The Goldstein Machine

Rusty Guinn

March 9, 2025·Politics

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In its second minute the Hate rose to a frenzy. People were leaping up and down in their places and shouting at the tops of their voices in an effort to drown the maddening bleating voice that came from the screen.

Nineteen Eighty-Four, by George Orwell (1949)


When you think of 1984 you probably think of Big Brother.

Depending on how long it has been since someone assigned it to you in high school, Big Brother may be all you remember. But perhaps you remember other features of the story, too. Maybe Newspeak rings a double-plus-ungood bell in your memory as the novel's invented language of efficiency and political control. Perhaps you recall Room 101, a personalized torture chamber in which the state subjects its victims to their darkest, most private fears. Even if you don't remember the role they played in 1984, you probably remember the thousand derivative dystopian stories they spawned. The irony, I think, is that none of these features of Oceania's system of authoritarian control alone is necessary, much less sufficient to explain what it is that makes 1984's imaginary state so powerful and stable. Indeed, there is only one indispensable practice, only one tool upon which Ingsoc's stability depends:

The Two-Minute Hate.

Men can, after all, resist the image of an all-powerful leader like Big Brother. I mean, of course they can - these are some of our best stories! There are real stories, like Spartacus, the Decembrists (St. Petersburg, not Portland), the American Revolution, or the French Revolution. There are also made up stories, where in many cases this human resolve in the face of an all-powerful antagonist is an even greater force! Harry Potter, Frodo Baggins, Katniss Everdeen, Antigone, Prometheus - they all poke the gods of our world in the eye without a care for what happens to them.

Men can find freedom within the confines of restricted language like Newspeak, too. Shostakovich's great Fifth Symphony ends with a hollow triumph, a plausibly deniable send-up of forced patriotic joy. The Island escaped the heavily censored confines of Apartheid South Africa by means of deep symbolism and simple subterfuge. Bei Dao and the Misty Poets rebelled against the oppression of the Cultural Revolution with both hidden meanings and hidden activities, penning their verses in the secret places of the countryside.

Neither is it certain that men will be cowed by the threats of violence and deep, dark fears of a Room 101 alone. Solzhenitsyn and many others kept forbidden ideas and thoughts alive through Samizdat. Burmese juntas could never fully suppress subversive back-room thangyat performances. Many of Paul's most famous epistles were penned from a prison cell. MLK's too. There is Luther, who could do no other. There is Bruno, who was in less fear upon learning that he would be burned alive than those who pronounced his sentence. And there is Jan Hus, who died singing the words that condemned him.

No, the thing that makes Ingsoc work, the thing that makes any control over what is allowed in any society work, is the transformation of external compliance into internal conviction.

Men cannot be controlled by mere violence, oppression, or tyranny. We must be compelled by our very nature to rush to the defense of those who would control us.

The shrieking image of Emmanuel Goldstein on the screens of every citizen during every Two-Minute Hate was the glue that held together every other tool of oppression. It disarmed their natural opposition to the All-Powerful Man, because sometimes Oceania needs someone who can get things done. It weakened their resolve against threats of fear and violence, because against an opponent like Goldstein how could the government not be ruthless and uncompromising? And with Goldstein's spies seeking to spread his lies to new minds, would it not be wise to enforce language that upheld the values of Ingsoc? There is a reason why the final step on Winston's path is not to submit to Big Brother but to love him.

Hannah Arendt understood this.

Total domination, which strives to organize the infinite plurality and differentiation of human beings as if all humanity were just one individual, is possible only if each and every person can be reduced to a never-changing identity of reactions, so that each of these bundles of reactions can be exchanged at random for any other. The Origins of Totalitarianism, by Hannah Arendt (1951)

Most modern interpretations of Orwell understand it, too. Mostly. That is, they tell us how those who would control us almost always manufacture an external enemy and point us at them like a gun. This is useful enough and true enough. But it isn't complete. I think the magic of the Two-Minute Hate is not simply that we are easily conditioned to huddle together to oppose an external threat. The magic of the Two-Minute Hate is that creates a Perpetual Emotion Machine - a Goldstein Machine, if you will - that is purposefully designed to sustain a permanent enemy.

A Goldstein Machine must be a perfectly plausible threat. It must have some basis in fact or be otherwise believable in a way that human behavior might predict.

A Goldstein Machine must be a perfectly intolerable threat. It must be existential. It cannot be borne. It is a thing which would abuse and destroy us if we do not do the same.

A Goldstein Machine must be a perfectly undefeatable threat. It must be so entrenched and enmeshed with the machinery of culture, government, and society that it can never be fully extricated.

For the last 20 years or so, there have been two tools through which media, government, corporate, and other institutions have sought to control and direct the thinking of American citizens: a Goldstein Machine called Systemic Racism, and a Goldstein Machine called the Deep State.

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Photo Credits: Reuters, AFP

What does it mean to say that Systemic Racism or The Deep State is a Goldstein Machine? It means, very simply, that each is a constructed threat built on a plausible basis that is presented as simultaneously too dangerous to be permitted to exist and as too entrenched to ever fully root out.

Now, if the word plausible gives you heartburn, relax. You can think the stories we tell and the energy we invest in these threats are as preposterous as you'd like, but that doesn't change that there are kernels of truth in the ideas underlying both systemic racism and a deep state. We are a generation removed from wholesale racial segregation of major public services. Discriminatory laws created massive de facto gaps in access to varieties of public and private resources. It would be naive to imagine that many of these gaps would not be effectively systemic, or at least much stickier than most of us care to admit. Likewise, the civil service is famous for delaying, subtly interfering with, adopting strict interpretations of, and otherwise exerting their will concerning budgets and policies across administrations in ways that operate well outside of the will of voters. Regulatory capture, intelligence department compartmentalization, departmental budgetary discretion, and administrative law judges all contribute to a thread of constant state power that exists, if not wholly independent of legislative and executive oversight, pretty damn near.

Systemic Racism and The Deep State are not made up things. And even if you think that they are, the effects they attempt to explain are plain enough that it should be easy to see why large portions of the population find them perfectly plausible - even if you or I think that they are wrong.

The deeply symbolic form with which we are presented Systemic Racism and The Deep State is also designed to designate them as perfectly intolerable. These are not mere bad things to oppose; they are evil social forces which good men must have the internal conviction to resist. "White Silence = Violence" does not leave room for passivity. Neither do doctrines like Ibram Kendi's anti-racism, the contention that anything short of a full commitment to dismantling systems infected with historic discrimination or whiteness is itself an act of racism and oppression. Likewise, when Donald Trump calls the complicit media the enemy of the people, how does one stand on the sidelines in good conscience? When the Deep State is equated with a theorized underground child abuse ring, what good man would stand idly by? In their purest, most memetic form, to those who have invested their identity in compatible ideas, these perfectly intolerable Goldstein Machines transform external compliance into internal conviction.

But the thing that truly makes these threats Goldstein Machines is that they are fundamentally built on a foundation of entanglement with our political and social systems. Indeed, the contention that they are hopelessly embedded in ways we cannot imagine is the most common argument about the threat they represent! The very nature of Systemic Racism is that it is so embedded that nothing short of a full dismantling of society can extricate it. Before it became an epithet through misuse and overuse, to be woke simply meant that you were awake to the subtleties of a thing that had woven itself into the very fabric of our culture. The very nature of The Deep State is that it is so embedded that nothing short of a full dismantling of society can extricate it. They are perfectly undefeatable by design.

A Goldstein Machine is a threat which simultaneously MUST be destroyed and CANNOT be destroyed.

Beyond internal conviction and compliance, there is one more thing which always emerges in the shadow of common knowledge of a thing which MUST be but CANNOT be destroyed:

Grift.

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It makes sense, of course. The nature of a permanent threat cannot help but to create an equal and opposite permanent cottage industry of grievance for those who would lead the charge against that threat. They are the first to see its use as a cudgel, as a get out of jail free card, as a one-size-fits-all excuse and explanation for everything in the world. And why not? The threat is critically important, people believe in it without much urging, and you can milk it as long as you'd like. The Goldstein Grift is the inevitable afterbirth of every Goldstein Machine.

In 1984, as in many such dystopias, the Goldstein Grift was to become a party apparatchik. O'Brien fits here along with the rest of the Inner Party, but many more sit at that unknowable, unpredictable periphery between Inner and Outer, where the aspirant must be ever ready to prove his conviction and make his play for power. Conviction alone is not enough - even Parsons was purged.

For the better part of two decades, one Goldstein Grift in our world took the form of administrative bloat within universities, secondary education institutions, Fortune 500 human resources departments, and departments of state, local, and federal government whose occupants were motivated by the desire to dismantle Systemic Racism. Intersectional theory allowed this bloat to metastasize into DEI Inc., which now sought to dismantle hidden, persistent structural biases in cultural institutions which might disadvantage those in infinite demographic dimensions perceived as being marginalized by those institutions. There were and are countless good people among the people who joined this mission, and certainly a list of useful achievements. Remember, there is more than a kernel of truth within the claims of deeply embedded biases in our culture and some of our institutions. But at the scale the movement reached at its zenith, it is hard to conclude anything but that DEI Inc. had become a glorified jobs program - a Goldstein Grift built on a perfectly plausible, perfectly intolerable, perfectly undefeatable threat.

For the first time during Trump's first presidency and with greater fervor now, a Goldstein Grift built to dismantle a massive unelected bureaucracy in the US government responsible for Everything Bad metastasized into MAGA Inc. It framed ordinary evils like forever wars, corruption, waste, and self-dealing - plus extraordinary evils like underground trafficking rings and demon worship - as the direct result of this intractable, all-powerful Deep State. There were and are countless good people among the people who joined this mission, and a list of worthwhile achievements that continues to grow. Remember, there is more than a kernel of truth within the claims of deeply embedded unelected institutions choosing political priorities and spending taxpayer money with little oversight or accountability. But at the scale the movement has reached, evidence is beginning to mount that the anti-Deep State campaign is also becoming a glorified jobs program. Only in this case, instead of supporting an ecosystem of academics, administrators, cancellation artists, and professional wokescolds, it's an army of podcasters, media personalities, preachers, minor officials and politicians willing to trade a bit of integrity for a seat at the table. It, too, is a Goldstein Grift built on a perfectly plausible, perfectly intolerable, perfectly undefeatable threat.

And its particular flavor of the Two-Minute Hate is playing out for us in real-time and in plain sight.

Why did it take so long for Bondi to release Volume 1 of the Epstein Files? Deep State.

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Why did the long-awaited release of the Epstein Files deliver a more heavily redacted version of already released files? Deep State.

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What will the story be no matter what happens from here? If the whole effort fails and no useful information is ever released? If information is finally released but it's not as powerful as expected? If future editions still have redactions? If it finally comes out and it's everything everyone expected but doesn't lead to the political downfall of all the right people?

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There is no outcome to the Epstein Files that cannot and will not be made into fuel for the Goldstein Machine.

And Inner Party and the Outer Party aspirants in the thick of the Goldstein Grift don't care. They don't need to care. They got what they came for. And just like the people who wanted black communities to have better and more equal access to banking and credit got three-hour annual corporate implicit bias trainings instead, the true Outer Party members who just want the government to be accountable and transparent will continue to be fed a healthy diet of influencer access brags.

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Meanwhile, we will be discouraged from considering that maybe just maybe a bunch of rich and powerful people from the deep Inner Party of both MAGA Inc. and DEI Inc. are in on the game enough to protect both each other and the grifts that keep on giving. It almost seems like it's just one big joke that the rest of us aren't in on.

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If you would forgive the double reference to Hannah Arendt - and you really should - there is an element of the banality of evil to all of this. After all, nobody's being thrown in torture chambers to face their most personal fears. As much as President Trump sure does seem to want to test whether Congress has any jealousy over its authority to pass budgets and laws, and as much as big media might have shoved Biden is Healthy as an Ox narratives down our throats for a year, let's be honest. There's no Big Brother in our world. No, the worst we can say is that we're being force-fed deeply manipulative symbolic expressions of a thing we already care about that transform everything into being about that thing, that make us rage at its influence over everything in our world, desperate to destroy it, filled with the kind of fury that can only come when we realize that the symbol of a perfectly undefeatable enemy can never be destroyed.

That's the seduction of the Two-Minute Hate. It starts to feel like justice. It starts to feel empowering.

The tragedy of the Two-Minute Hate is that it slowly turns those of us who actually care about the share of power wielded by unelected career administrators and persistent social inequities into mere expressions of the symbol shrieking on our screen. It's what makes us stop working toward addressing the actual thing we care about and start working toward serving the symbolic thing that is necessary to prop up somebody else's grift. Because there is not one but two parties at play in our version of the story, our Goldstein Machines will rise and fall within the public consciousness. They may even be absorbed into newer, more effective forms. But they and the grifts that surround them will persist.

So what is a citizen to do? Same thing we always do.

Clear Eyes - We see when a thing we believe is used as a symbol and abused for a grift. We reject that we have to prove our belief in it to anyone else. We reject that we have to participate in the Two-Minute Hate any time someone conjures it to channel our rage.

Full Hearts - We don't let our skepticism turn into cynicism. If we care deeply about a thing - whether it is systemic inequities or entrenched unelected power - we continue to care deeply about that thing. We show that care by resisting those who would twist our belief into a symbol they can use to control us or others.

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Comments

jpclegg63's avatar
jpclegg63over 1 year ago

I witnessed this control by letting my contractor and his electrician choose the TV channel one morning last week. They eagerly switched on Newsmax, a slice of media I had never tuned into. I don’t consume CNN, MSNBC, or FOX either. While the content I do see has the nudges ET has helped me look out for, this assault was other-worldly.

First, both men are hard working, blue collar Boomers; spiritual, charitable, entrepreneurial, far from retirement at 63 and 67, and in committed relationships. Both have willingly shared their extensive knowledge of the building trades, construction methods, and their tools for my use during a months-long project. The remote location is more than a 2 hour drive for them so I have opened my second home to their overnights and offer them coffee, dinner, use of the pool, and access to the beer fridge and wine collection. We have become friends in the process.

But, after watching Newsmax with them I understood the genesis of so many talking points that would come up over dinner or while co-installing some aspect of the build. They are simply relieved that their side has regained control and are enthusiastic to see their talking points get traction again. It frustrates me that they uncritically believe that millions of US citizens are getting Social Security benefits at ages between 130-200 years of age. But, I’ve decided to let that go. I know there are beliefs I hold that I am unwilling to think too critically about too.


rguinn's avatar
rguinnover 1 year ago

I think it’s really helpful to seek out these kinds of interactions for precisely this reason. We’d like to think that they will happen organically, and sometimes they will, but increasingly I think it is very easy to isolate ourselves entirely from reminders that our delusions are devilishly tricky to self-diagnose.


handshaw's avatar
handshawover 1 year ago

Beyond the Two-Minute Hate: Reclaiming Feeling from Manipulation

In George Orwell’s 1984, the most powerful tool of the Party is not Big Brother, Newspeak, or even Room 101. It is the Two-Minute Hate, a ritual in which citizens are conditioned to express their deepest fears and rage against an external enemy. This practice transforms external compliance into internal conviction—a process by which people do not simply obey power, but come to love their own oppression.

Today, we may lack a singular authoritarian regime, but the mechanisms of the Two-Minute Hate persist. In contemporary political discourse, ideological battles are framed in ways that demand not just attention, but emotional submission. We are expected to engage in ritualized outrage, not as an act of individual moral reckoning, but as part of a scripted performance dictated by the narratives of our time.

These narratives often take the form of Goldstein Machines—perpetual enemies that are both too dangerous to tolerate and too entrenched to ever fully defeat. Whether it is Systemic Racism or the Deep State, these ideas are presented as inescapable forces and unforgivable transgressions, requiring constant vigilance, constant outrage, and constant emotional investment.

The result? A society locked in a cycle of performative emotion. But what if there was another way? What if the way out of this cycle is not through thinking harder, but through feeling differently?

⸻

The Two-Minute Hate and the Hijacking of Thinking and Feeling

The Two-Minute Hate works because it short-circuits our natural thinking process, overriding independent reflection and hijacking feeling itself.

Daniel Kahneman’s Thinking, Fast and Slow provides a useful lens to understand this phenomenon. He describes two modes of thought:

• System 1: Fast, automatic, emotional, and intuitive.

• This is the brain’s default mode, reacting instantly to stimuli, often using mental shortcuts (heuristics).

• It is highly susceptible to emotional manipulation because it reacts before reason can intervene.

• System 2: Slow, deliberate, rational, and effortful.

• This system engages when we carefully analyze a problem, check our assumptions, or resist impulsive reactions.

• However, it requires effort and is easily fatigued, meaning that under stress or cognitive overload, people default to System 1’s fast, emotional reactions.

The Two-Minute Hate is effective because it fully engages System 1 while shutting down System 2:

• It creates an immediate emotional response—fear, anger, tribal loyalty—before critical thinking can intervene.

• It encourages cognitive ease—by giving a single, clear enemy (Goldstein, the Deep State, Systemic Racism), it removes the discomfort of complexity.

• It hijacks pattern recognition—associating certain images or phrases with danger or evil, priming people to react instinctively.

• It discourages doubt—System 1 doesn’t like uncertainty, so it seeks quick, emotionally satisfying answers.

The result? A population conditioned to react, not to reflect. This is where reclaiming true feeling—the feeling that exists before ideological conditioning—becomes essential.

⸻

Reclaiming Feeling by Engaging System 2

If the Two-Minute Hate locks people into System 1, the way out is to activate System 2 before the reaction takes hold. However, as Kahneman shows, System 2 is easily overwhelmed and cannot sustain prolonged effort. Instead, we must cultivate moments of pause, reflection, and emotional detachment.

This aligns with something I have long reflected on:

• Thinking was given to me, but feeling is my own.

• At birth, I did not have a structured “I”—my feeling was raw and unmediated.

• Language and ideology came later, shaping the way I was taught to interpret my feelings.

To resist the Two-Minute Hate, we must return to this unmediated state, separating true feeling from conditioned reaction.

Step 1: Recognizing When Feeling is Hijacked

Before reacting to an emotionally charged narrative, pause and ask:

• Is this feeling mine, or was it given to me?

• Does this outrage arise from direct experience, or from a mediated script?

• Am I feeling something real, or am I being conditioned to react?

This moment of recognition is the first step toward autonomy.

Step 2: Returning to Pre-Linguistic Feeling

Before words define an experience, there is the feeling itself. This is the state of awe and wonder that exists before ideology—the feeling of a child staring at the vastness of the sky, or of an old man looking back on life with the simplicity of a beginner’s mind.

This is the feeling that must be protected from the machinery of mass manipulation.

It is not the rage of the Two-Minute Hate, nor the fear that fuels it.

It is the feeling of being alive in the present, unclouded by external narratives.

Step 3: Using Thinking as a Tool, Not a Master

Once we reconnect with raw feeling, we can reintroduce thinking as a tool for understanding, not as a reactionary reflex.

Instead of using thinking to justify our conditioned emotions, we use it to observe them with clarity.

This is where humor, poetry, and paradox become essential.

• Humor disrupts the rigidity of ideological conditioning, making us see the absurdity of being forced to feel a certain way.

• Poetry bypasses logic and ideology, returning us to direct experience.

• Paradox reminds us that the world is more complex than any single story can capture, breaking the binary nature of tribal conflict.

⸻

If You’re Not Part of the Solution, You Are Precipitate

The well-known phrase “If you’re not part of the solution, you’re part of the problem” suggests that passivity is unacceptable in the face of injustice. But there’s a more insightful variation:

“If you’re not part of the solution, you are precipitate.”

In chemistry, a precipitate is a solid that settles out of a liquid solution—something that, instead of dissolving and contributing, simply falls out and becomes a useless byproduct.

Metaphorically, it means that if you are not actively engaged in solving a problem, you are not neutral—you are settling into irrelevance.

This is the danger of ideological cynicism. If we recognize the manipulations of the Two-Minute Hate but do nothing to reclaim our own feeling and thought, we do not escape the cycle—we merely settle to the bottom, inert and disengaged.

True engagement does not mean jumping into the next outrage cycle.

It means living outside of it, fully present, fully feeling, and fully aware.

⸻

Conclusion: Living Outside the Hate Cycle

The tragedy of the Two-Minute Hate is that it turns real human concerns into pre-scripted emotional performances. Whether it is a political outrage cycle or a cultural battle over identity, the structure remains the same:

An enemy is given. A reaction is expected. Compliance is measured by how deeply we internalize the story.

But we can step outside this.

We can reclaim feeling before it is shaped by ideology.

We can use thinking as a tool, not as a leash.

We can embrace humor, awe, and mystery as ways of seeing through the illusion of control.

Because if we are not part of the solution—

If we are not actively reclaiming our own feelings and thoughts—

Then we are simply precipitate, settling into irrelevance.

That, I believe, is the true path beyond the Two-Minute Hate.


robmann's avatar
robmannover 1 year ago

Good stuff Jim, we all have reflections in the mirror


010101's avatar
010101over 1 year ago

What comes from a billion “solutions”? War of reason, reason by force.
The word “solution” used in a social context ought never see the light of day again.
Sink it deep, locked in a lead casket or throw it into a volcano, regardless, it springs back to life, brimming with its inherent poison.
Life is not a problem to be solved by social interventionism, it is more an organism that becomes new every moment, every breathe, every blink, every sigh etc.


Kaiser147's avatar
Kaiser147over 1 year ago

James, what does society mean to you? I’m curious because for me it means collective bargaining against a problem. Don’t have food? Healthcare? Security? Make a society where farmers farm food and you focus on being a nurse or a policeman.

Solution is just a word relational to a problem. Society is a solution to a problem that humans can’t face alone (in my opinion), it’s a natural consequence of being surrounded by creatures faster, stronger and maybe better adapted to an environment. Human beings through society created a solution to that problem of natural individual competition- co-operation.

so what function does society hold for you that you don’t see problems and solutions? What function does society hold at all in your world?


010101's avatar
010101over 1 year ago

I live in rural England. It is mostly the State and little else is excepted from regulation. All my friends are poor or dead. I hate that fact. Being neither it is difficult to associate much.
I don’t want to be a parish councillor. Being a farmer is more a belief system than a realistic place in our society.
The power to extract is well used in Westminster. There is an archetype that wields it in England, and their reason is pitched as mandatory. It is possible to tax parts of society to death. Fixed assets are a sitting target. Complex ownership structures ultimately means owned by the regulators.


Kaiser147's avatar
Kaiser147over 1 year ago

I asked you what you thought society means to you and your point seems to be that society has failed your friends and by alienation to their suffering, you also? I’ve consulted chatgpt and that seems to be the theme. Am I intrepreting it right?

However James, im not sure if you noticed, but chatgpt pointed it out to me but I think this ultimately doesn’t answer my question: what purpose does society function?

I’ve given you mine. To solve problems. Like yours, like mine. What role is society for you?

But let me work with what you have given me; your assertion that solution shouldn’t be a part of the discourse appears to be an attempt at absurdism or nihilism. Is this correct?

But here’s maybe a question that could help you- is it the outcome that matters or the action? Was the allies stance against the nazis only meaningful because of outcome? What kind of world do you want to live in?


010101's avatar
010101over 1 year ago

Society does not have an instrumental purpose. It is a spontaneous effect of many individuals associating. The rhetoric of “solution” is a planners’ delusion.
Every political “solution” (because that is what we are talking about here) is indulging group fantasies. The use of the word “solution” in the political context is a pretence at a discrete answer to a billion moving and changing body problem.
But it don’t half sell.


010101's avatar
010101over 1 year ago

They believed in a “solution”.

Other people believing in political “solutions” and the resultant societal biases fails my friends.
ChatGPT is a best guess language regurgitator. Its output is not a spontaneous opinion, it has no idea what I am thinking, or any ideas at all. It can only output machine-learned ideation.
I think the Pulp Fiction speech is a dramatized mis-quote of biblical wisdom.

Continue the discussion at the Epsilon Theory Forum...

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